Your definitive guide to the most adaptive learning platform for content creators and marketers you didn’t know you needed.
How many times have you felt like there is no place or platform that can give you what you need to grow in your field?
You don’t think that getting a Master’s degree is the right path for you, and in a world where market trends change at the drop of a hat, you feel like you need a more hands-on learning experience. But the current courses available seem either too short or too vague or too theoretical.
You’ve probably even tried one of them and it didn’t seem all that bad. It gave you some exercises to get going, but a week or month later, the excitement petered out along with your motivation. After all, that course wasn’t PowerPass.
Did that last line take you by surprise? Well, stick around and you’ll be blown away by the best platform for young content creators and marketers that you might not have heard of.
The Origin Story Of Our Hero, PowerPass
Let’s rewind a little bit.
In 2019, Kool Kanya was launched with the aim to provide women with networking opportunities, career-related answers, and resources to help them grow professionally. And while the Kool Kanya Community continues to provide that support, we felt like there was more we could do.
We wanted to create a space where women could not only learn theory but also get practical feedback and grow. Where they didn’t just attend a masterclass but got their questions answered by the masters of that craft. We wanted to build something that bridged the gap between college and finding the right job (P.S. Not all first jobs are right for us). A place that wasn’t intimidating for a beginner, neither too tepid for those a little advanced and where each helped the other flourish. And PowerPass was born.
So, What Is PowerPass?
PowerPass is a live learning platform where women can master content and digital marketing, attend live sessions with industry leaders, and learn practical lessons to get job-ready. The aim of PowerPass is simple: to empower each member with knowledge, help them hone their skills, and give them the tools necessary to make money off those skills.
Now, you might wonder, “Sure it sounds good, but I’m not sure if it’s the right thing for me”. Well, there is a very simple test for that. Have you recently graduated and are looking to explore the field of content and marketing? Do you want to bridge the knowledge gap between university education and industry experience? If your answer to both these questions is yes, then PowerPass is for you.
Women often tend to second guess themselves; their talent, their commitment to their craft, their right to grow and succeed. We are here to tell you that you don’t have to anymore. If you are willing to take a chance on yourself, PowerPass will help you.
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Why Content And Digital Marketing?
When we first decided that we wanted to create PowerPass, a question arose: which field should we cover?
After many discussions, remote calls, heated arguments and happy reconciliations, we landed on content and then grew to include digital marketing. Content has been a rapidly growing industry, and the decision to help women build careers in it struck a chord with Kool Kanya because it too started with creating content for ambitious, career-oriented women.
We had the resources and the people to make content happen. But PowerPass was never meant to be just a one-trick pony, and when we decided to expand and include digital marketing it seemed like a natural extension. As a field, it is new and promising and is something that can be an added advantage to anyone working in content (and vice versa).
And we’re not stopping here. PowerPass will continue to grow and cover more ground. From finance to graphic design, we will be integrating many more career paths so that everyone finds a place to learn and grow within PowerPass.
How Does PowerPass Work?
A lot went into planning the curriculum of PowerPass. What was it going to be like? What would it cover and how will it be presented to our members? We have finally perfected the formula.
Learning at PowerPass happens in 3 stages. First, you learn the basics of a topic through various resources, prompts, and downloadable worksheets (created in association with industry experts). The exercises and contests give you a chance to practice those skills, interact with fellow members, and earn bragging rights if you win.
This is followed by live sessions with industry leaders who share their tips and tricks. These Expert Masterclasses give you the opportunity to learn directly from their experience and have your queries answered by someone who has walked the same path as you.
The third step in your learning process is a simulated internship in the form of our monthly bootcamps. During these bootcamps, you’ll be training over a period of 2-3 days under an industry leader, where you’ll get a glimpse into making a profession out of your passion.
But What Makes PowerPass Different?
In the past few years, we’ve seen an exponential rise in the number of services offering online courses and classes, and it’s only natural that one might ask what sets PowerPass apart.
PowerPass has been designed not as a course or a class but as a holistic learning platform where you learn through more than just conventional pre-recorded video lessons. You also learn through multiple formats, including live learning sessions from experts in the field of journalism, publishing, content strategy, and marketing.
They don’t just record a video and get done with it. They are on this journey with you. If you have doubts, they’ll clear them; if you have queries, they’ll answer them. What they teach doesn’t just come from a book you can purchase but from 10+ years of experience in the industry.
We often get asked if one can try it for 3 months or 6 months. But our model is designed as a 12-month subscription. Why?
Each month, PowerPass picks a theme and helps you master that topic, with expert-validated resources and guides, live masterclasses, and a bootcamp. Over the course of a year, we end up covering all the major topics surrounding content and digital marketing. So, attending for only half or a quarter of the year would leave gaps in your learning, and ultimately your growth.
Click here to check out what this quarter’s calendar looks like at PowerPass.
The Measure Of Success
Back in June ﹘ when we had just launched PowerPass ﹘ we wondered if what we were creating was worth the time and effort. What restored our conviction were the PowerPass Experts.
When we approached them with the proposition that they would be helping women like themselves grow in their careers, they agreed, almost too eagerly. And that, we think, is the true essence of what PowerPass is trying to build.
The women we approached ﹘ the leaders in their industry, the absolute masters of their craft ﹘ all expressed their desire for having had something like PowerPass when they were starting out in their careers.
Almost 3 months after the launch of PowerPass, we can confidently say this: everything in PowerPass is designed around your ambition. The experts we choose, the sessions we plan, the guides we make ﹘ everything is created to further your career in the fields that you have chosen. And as you enter it and climb its ladder, you’ll have every member of the PowerPass community cheering you on.