Fashion / instagram / small business

Be a patakha: 7 Instagram businesses to shop from for the Diwali party

. 3 min read . Written by Muskan Miglani
Be a patakha: 7 Instagram businesses to shop from for the Diwali party

The phoolwala selling fresh marigold, your mother worrying about ghar ki safai, and your kitchen stacked with all the mithai– festive season is officially here. From garba nights to card parties, this month is all about celebrating with your loved ones. This also means dressing up harder than you’ve dressed before.

If you’re not looking like the patakha that you are at your best friend’s Diwali party, then what even is the point. From scrolling to strolling, Instagram is an indispensable part of our lives. When you’re taking all your outfit inspo from the app, why not take the outfits too?

If you’re looking to shop your next Diwali party outfit off Instagram, we found you 7 businesses we loved.

Diwali party shopping ft. Instagram

1. Label Shaurya Sanadhya @shauryasanadhyalabel

Going monochrome this festive season? Head over to Label Shaurya Sanadhya for a myriad of choices. From lime green lehengas with silver detailing to minimal anarkalis with a dreamy flair, this label knows its audience inside out. Owned by beauty, fashion, and lifestyle creator Shauraya Sanadhya, the brand is a hot pick if you like ethnic wear that has wide-ranging utility. If you’re shopping from this page, her matching kurta sets are our favourite.

2. Old Marigold @oldmarigoldindia

If you’re looking for a homegrown brand to buy from this season, Old Marigold might be the one. The brand’s hallmark floral patterns are all over their dresses, suits, and sarees. From simple sharara sets to minimal anarkalis, the brand has something for everyone who loves the minimal aesthetic. It brings together two things– sustainability and luxury– everything the contemporary Indian nari needs.

3. House of Ayuda @houseofayuda

There is nothing as elegant as a woman in a saree. Draped in six yards of beauty, you will shine like anything in a unique block-printed saree this season. Derived from plant sources and minerals, these organic dyes lend an added edge to these clothes. If you’re a fan of handcrafted goods, House of Ayuda fabrics are all distinct because of their unique hand printing, embroidery, and dyeing processes.

4. Saanjh by Lea @saanjhbylea

Looking to amp it up this Diwali? Saanjh by Lea is every happening patakha’s go to. The brand adds a modern twist to ethnic wear using sustainable practices. Whether it’s a corset with a satin skirt, or pearl-embellished blouse with an organza saree, this Instagram store understands its modern audience like no other. If you’re as done with brands catering to limited sizes, head over to Saanjh by Lea– from XS to 5XL, they have us all covered.

5. House Of Chikankari

Who among us doesn’t love a little chikankari magic? From Rakshbandhan and Diwali to office wear and meeting your crush’s parents, chikankari suits fit everywhere. If you love chikankari as much as we do, what better place to shop from than House of Chikankari themselves. From cotton kurtas to georgette suits, HOC has something for all occasions. Mulmul kaftans and short kurtis are more your thing? Make your pick!

6. Kreeva Lifestyles @kreeva_lifestyles

Can’t let the spotlight escape you at your neighbour’s Diwali party? Kreeva Lifestyles is here to up your fashion game with an extra layer of bling. Whether it’s brush-painted lehengas or georgette chania-cholis, the brand has something to offer for all your festive moods. Their pastel-coloured peplum palazzo sets are a contemporary spin on the classic sharara, and we can’t help but love it. Don’t miss out on their bold prints while you’re checking the page out.

7. trueBrowns @truebrowns

Rushing to your boss’ Diwali party but can’t get the saree to sit in place? Go for a pre-stitched option, courtesy trueBrowns. From one-shoulder kurta sets to bright kaftans with pants, this brand is redefining style for the woman on the go. Looking for something subtle and designer for the posh card party? trueBrowns’ kurta pant sets might take your look home. Festive season is all about comfort and colour, and this brand ticks all those boxes.

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