With the wedding season making its way into our lives, we again find ourselves scrambling for some last-minute glam. From embroidered dupattas to beaded juttis, we’re going all out to look our desi best. But with so much to do, who has the time to step out for every tiny thing on our shopping list (and God knows us women have a lot going on there)? If you look to Instagram for everything, why look elsewhere for jewellery?
Thanks to the era of Instagram businesses, we can find everything from salmon earrings to magenta maang-tikka at the convenience of our homes. If you’re on the search for the best Instagram businesses for your contemporary ethnic jewellery needs, we got you covered.
8 Instagram pages to follow for your contemporary ethnic jewellery needs
1. Attrangi @attrangi_designs
Going full desi this wedding season? Attrangi has something for your ethnic glam needs. Whether it’s a bridal Polki set you’re looking for, or something subtle like emerald studs for your fancy cocktail gown, this page won’t disappoint you. While their hathpan (hand harnesses) really stand out, it’s the huge pearl earrings we have our eyes set on.
2. Zariin jewelry @zariinjewelry
Dainty everyday bracelets, bridal matha pattis, and everything in between– Zariin Jewelry has it all. Whether you want to look like a maharani, or just a chic fashionista, the brand has something for all your moods. If you’re a modern bride, or just the cute sister of the bride who likes something desi yet light, their Meenakari earrings and lotus motif chokers fit the bill.
3. Adore by Priyanka @adorebypriyanka
If you’re looking for wedding jewellery that stays in trend even when the shaadi season is over, Adore by Priyanka might be the page for you. Pocket-friendly Kundan necklaces, Cluster Pearl earrings, and minimal everyday bracelets are some of the best products on their website. If you’re looking for something unique, their raw stone jewellery will turn heads.
4. Regalia @regalia_ornaments
Going heavy on oxidised metal jewellery this festive season? Regalia ornaments might have the hottest picks for you. From Afghani chokers to boho beaded chains, this brand has you covered from sangeet to shaadi. While one statement piece from their collection is enough to get all eyes on you, you might end up splurging more than intended at this budget-friendly store.
5. UnfoldSelf @unfoldself_
Chic and desi– if these two words describe your fashion sense, UnfoldSelf might be the one-stop destination for you. For the Pinterest-loving generation that loves the ‘heavy earrings with kurta’ aesthetic, this page has it all. From ghungroo-laden chokers that steal the spotlight to Afghani chandbalis that refuse to quit, you’ll keep falling in love.
6. Anu Merton @anumerton
If handmade artisan jewellery is your pick, stop and shop at Anu Merton. You come for the drool-worthy vintage necklaces with intricate craftsmanship, but you stay for the Polki rings, pearl chokers, and classic pendants. Their Indian jewellery is perfect for the desi woman who cherishes Indian wear that is a true reflection of her modern self.
7. Teejh by Joker and Witch @teejhindia
There are not a lot of jewellery brands that can call themselves sustainable and ethical, but Teejh is not one of them. Made in India, the exquisite jewellery collection is perfect if you love hoarding ethnic picks even when the wedding season is over. While their Polki jewellery has us swooning, it is the oxidised ghungroo anklet that we can’t stop gushing over.
8. Nekhi @nekhi_india
Bored of dumping your ethnic jewellery right after the wedding season? It’s time to start shopping smart with Nekhi. The brand presents a blend of fashionable, modern, and desi– everything your jewellery should be. Whether you’re looking for beaded necklaces or imitation diamond earrings to steel the spotlight, you won’t leave this page empty-handed.
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