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Instagram getting monetised? Here are 7 jobs to make money off the app

. 4 min read . Written by Muskan Miglani
Instagram getting monetised? Here are 7 jobs to make money off the app

As the rumours of the social media app getting monetised are afloat, people are signing up to be creators, now more than ever. As Reels Play Bonus has been rolled out as part of an experiment, some creators on Instagram have been receiving emails from the media giant about monetisation of Reels.

While it’s no surprise that Instagram is a money-mine for creators, many digital media houses, small businesses and advertising agencies are hoping for the feature to stay.

As we remain unsure of whether Instagram will monetise Reels, we still think Instagram offers alternate careers that didn’t even exist a few years ago. In the day and age where we are all about following our passions, why should a social media lover be stuck in a boring desk job? If you’re one of those people who could sit and scroll through Instagram for days, here are 7 jobs you must consider.

7 jobs for people who love Instagram

1. Copywriter

While writing a paragraph might feel like scaling a mountain to some, there are others for whom writing is like taking a cakewalk. If you belong to the latter group, you might want to consider copywriting as a career. As an Instagram copywriter you are required to ideate and conceptualise copy for Instagram posts, write down short yet descriptive captions, and come up with fun ideas to market the concerned page through your content. You can work as a dedicated copywriter with a brand, work for multiple brands through a marketing agency, or just freelance.

Skills that help:

  • Immaculate writing skills
  • Ability to ideate quickly
  • Creative streak
  • Understanding of different writing tools

2. Social media manager

If scrolling through social media all day long is your thing, this might be the career for you. As a social media manager you’re required to build a brand’s media presence. It involves ideating and posting content, developing strategies to increase follower count, tracking performance, and enhancing content reach. From creating engaging carousels to shaking a leg on viral songs, there is nothing that lies out of the scope of a social media manager.

Skill that help:

  • Good communication skills
  • Being quick on your feet
  • Basic understanding of how to market a brand
  • Management skills
  • Ability to take initiative

3. Graphic designer

Instagram is all about what meets the eye. If a brand is starting up on social media, they can’t do without a graphic designer. If you’re good at designing, Instagram is your playground. As a graphic designer, you can use Instagram in two ways– collaborate with a brand (or several brands) to produce content for them, or create your own media presence and offer your services. If you create your own page, you can post work-in-progress images, behind the scene videos, finished images, client feedback, and more.

Skills that help:

  • Immaculate design skills
  • Good photography skills (to capture your work)
  • Ability to experiment
  • Awareness on present trends

4. Content creator

Everytime you come across a viral piece of content, do you think to yourself, “I could do this too”? If yes, then what’s stopping you. Content creation is a booming profession, especially in the age where almost everyone is on the internet. While it might sound like a piece of cake, it isn’t exactly so. You must pick a niche and then create content around it. The audience out there is smart, so not everything flies. But if you’re good at something and want to show it to the world, the only other thing you need is consistency.

Skills that help:

  • Being camera friendly
  • Ability to tap into viral trends and topical issues
  • Creative streak to come up with engaging content
  • Effective communication skills to collaborate with fellow creators
  • Basic image and video editing skills

5. Small business owner

If you’re a small business owner, you understand the importance of marketing in a budget. You can’t spend thousands on advertising, and that is where Instagram comes in handy. Running a small business on Instagram is essentially about two things– you have a product or service that people like, and you know how to create content that speaks to your target group. While the algorithm of the app keeps changing, many small business owners are making a splash by creating Reels.

Skill that help:

  • Being relatable and camera friendly
  • Knowing your product or service inside out
  • Ability to understand your target audience
  • Good communication skills
  • Acute planning and management skills

6. Social media marketing/ Influencer marketing

Just like social media marketing, influencer marketing is about leveraging the power of social media to create awareness about a brand’s service or product. Both the branches of marketing involve coming up with strategies to create conversation around their brand. While social media marketing is about reaching out to your audience through multiple channels, influencer marketing is about using influencers and their social capital to do the same.

An example of influencer marketing is a beauty influencer launching a line of beauty products and using her social media presence to promote the same.

Skills that help:

  • Good communication skills
  • Acute management skills
  • Planning skills
  • Ability to understand your target audience

7. Stylist

Do you think Kylie Jenner and Deepika Padukone’s looks just happen out of their walk-in closets? C’mon, you’re smarter than that. From content creators to B-town celebs, everyone has a stylist (or team of stylists) to their aid. If you love fashion and styling, you can become an Instagram stylist. While the career does not require a specified qualification, a fashion degree can be a major help. You can start by offering your services for free to smaller creators, and then work your way up by freelancing.

Skill that help:

  • Good fashion sense
  • Awareness on contemporary trends
  • Good communication skills
  • Ability to experiment

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