Did you know that the acclaimed DC film, Birds of Prey changed its name to Harley Quinn: Birds of Prey to improve its SEO rankings?
This name change was part of a “search expansion for ticket sites,” to make it easier for folks to find the movie. The addition of Harley Quinn to the title helped moviegoers better understand Birds of Prey, eliminating the name association issue the movie initially faced.
Optimising search engines is the process of improving a website's visibility and ranking on search engine results pages. SEO content writing has given companies, brands, and individuals the opportunity to gain more visibility, increased traffic, and convert prospective customers into buyers. So, what’s not to like?
In this article, we'll discuss some of the most popular tools that can improve your SEO writing. These tools can help you with everything from keyword research to performance tracking, and they can save you a lot of time and effort.
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1. Google Search Console
Google Search Console is a tool that enables website owners to monitor the success of their search engine optimisation efforts. Google Search Console can be accessed via a web application or a console.
- Website owners can use it to diagnose and resolve SEO issues
- Can be used to track the progress of SEO campaigns
- View changes in the website's ranking since the last time they checked
Google Search Console provides a wealth of information about a website's search performance, such as how many people click on search results, how many people visit the website, and what types of search terms are being used.
2. Answer the Public
This tool is designed for SEO content writers, copywriters, marketers, and SEO experts. Answer the Public will generate a long list of questions based on the keyword you enter and popular search terms associated with it. This virtual brainstorming partner can give you direct insight into the consumer's thought process. You can use this data to create new and extremely useful SEO strategies for your blogs and websites that are relevant to your target audience. Previously you would have needed multiple tools and resources to get this kind of data, which was time-consuming and costly, but Answer the Public is a one-stop solution that will do all of that work for you.
BuzzSumo is a massive content, article, and social engagement repository. This analytical tool helps marketers determine what type of content is being shared across different platforms. Users can search for topics using keywords, rank, or popularity, and the results are displayed in an easy-to-understand graph. Simply enter the name of the website you want to evaluate, and you will be able to identify their most popular content. BuzzSumo helps you analyse and benchmark your content against the competition, increasing the likelihood of your document ranking higher in search engine results while staying on top of new trends.
This tool is ideal for all the bloggers out there. WriterZen is a content creation tool that can help you create content that is relevant to your audience and make your processes more efficient. Topic discovery, one of their key features, provides you with an extensive list of topic ideas after filtering through various web pages using the inputted keyword. WriterZen also offers Google suggested insights and related Google searches to assist you in making a better decision.
Topics are also filtered based on questions, prepositions, and comparisons. Then, using their keyword explorer feature, you can find similar well-performing keywords and phrases with different monthly search volumes and trends. This website is truly zen for writers, now that your research is simplified.
5. Neil Patel SEO
Neil Patel is as synonymous with SEO as cookies are with cream. He has helped various companies grow their revenue through SEO strategies, and his website can help you analyse your SEO game to see what is lacking. Neil Patel’s SEO analyser, will give you a free report so you can review your mistakes and get back on track. The website also has an SEO audit report and a backlink checker to help you understand your metrics and identify where you need to improve upon. His website also has a variety of free SEO tools that will help you drive traffic to your blogs, and market your content.
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