All of us in the content sphere are looking to make our articles and blogs reach a wider audience. Being a good writer is definitely a huge part of this. But unfortunately, just being a good writer cannot ensure more readers.
But there is one way that can complement your writing skills and deliver solid results for your hard work. By leveraging smart SEO marketing strategies, your work can get the attention it rightly deserves.
We know what you are thinking when you hear the name SEO. Boring is what comes to mind but with SEO, your work flourishes and it can reach the right minds when you tag your work to the SEO game. Might not be the coolest but is sure to get your money and name made and who doesn’t want fame and money?
Instagram and Twitter are all the rage but SEO marketing is what gets you the numbers.
Having SEO-rich articles help you rank higher in search engines, increasing your visibility amongst users. By using smart SEO strategies for website and content, you can increase traffic to your website and grow your audience.
With content, organic visibility is hard to come by, so you should incorporate SEO optimisation to ensure that your content is always at the forefront and is easily available to all those searching for that kind of content.
Content and SEO go hand in hand. Always. To ensure that your content does well, you need to make it SEO-friendly. By doing this, you will be able to ensure that your articles are easily discovered by your readers and in turn, your work will gain the recognition it deserves.
These are some ways that can help you succeed at this game and ensure that your work never goes unnoticed.
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- Understand how SEO ranking works
One of the most crucial things to do to make your content SEO- friendly is to identify and understand the elements that search engines target when ranking content. Four of the most important elements that determine ranking are:
Content is the most important ranking factor. It should be extremely detailed on the topic being written about as well as give the reader some useful information.
The seven elements that Search Engine Land’s Periodic Table lists as the most important elements for determining content rankings are:
- Quality: The content should be well-written with significant and useful information.
- Research: Should be well-researched to provide in-depth information.
- Keywords: Should have appropriate keywords to get a good ranking.
- Freshness: Should be novel and complement the times.
- Multimedia: Has the right multimedia elements, like images or videos to give the user a good experience.
- Answers: Provides direct answers to search queries.
- Depth: The topic being written about is written in-depth.
- Backlinks, site structure, and HTML tags
The greatest material from the top websites is delivered to users through search engine algorithms. It is simpler for search engines to crawl and index your information when you use best practices for HTML, backlinks, on page SEO, off page SEO and site structure. You may quickly improve ranks and traffic if a search engine scans the material more quickly and properly.
Get your work to rank high and yourself, higher through the correct SEO structure.
2. Use the right keywords
Keywords play the most important role in creating SEO-rich content. Incorporating the right keywords is crucial to make content that stands out and is SEO-friendly. To ensure that you are using the right keywords, keyword research plays a vital role. It helps you identify what are the topics people want to read about and are talking about, find out the search volumes for keywords, and also get an idea as to how which topic will rank and which won’t.
So, in order to use the right keywords, ensure that before writing, you are conducting thorough research as to what topics people are interested in reading. After this, do a proper Google keyword research to discover how well your work can rank and how you can make it rank by using appropriate keywords. Your SEO keywords will heavily depend on the type of content you are creating. So, ensure that you are writing something that people care about and would like to read in order to make sure that your keywords also complement your content and help you rank well.
You can also use tools like SEMrush to help with the SEO optimiSation of your articles as well as finding the best keywords that fit your article.
3. Keyword search intent
Once you have information on the right SEO keywords for your article, put those keywords on Google to discover what kind of articles are ranking. This will help you understand what kind of articles Google thinks are relevant for the target keyword and queries. This means that when you type in the target keyword on, it will show you what people are looking for and the type of queries they have according to the keyword. This will provide you with ample information about what people want to read about i.e. what their search intent is.
A good way to fulfil the searchers’ intent and increase SEO optimisation is by identifying elements that higher ranking articles are not fulfilling. This can be done by browsing the “People also ask” section and incorporating those answers in your article to give you a clearer idea of all that people are looking for, providing you with the upper hand in the SEO marketing game.
Providing what people want, catering to their needs, will earn you the attention your work deserves.
4. Content structure
I’m sure, you have read content that’s all over the place and is supremely unstructured with no concept of headings and subheadings. One thing that matters with SEO optimisation is that the content is structured with headings and subheadings in place. This factor of structure and readability is extremely important for the users as well as for SEO marketing purposes.
Following are some tips you can follow to structure your content well and make it more user and SEO-friendly:
- If you think that your article is very long, add a table of contents to help the user browse through it and get to the desired section with ease.
- Incorporating H2 and H3 gives your article an appropriate structure to follow and it has been proven that articles with H2 and H3 perform well.
- Have proper and logical segments with not too many headings and subheadings to make it easier for the reader to read the article.
- Use bullet points and pointers to break down your content and enhance its readability.
Think about your content as you are the reader and the structure will come naturally to you.
Interlinking is directing the user from one page to another of your website. Incorporating a good interlinking structure allows you to direct users and help them find more relevant and useful content on your website itself.
Another important reason to do this is that sometimes Google has already crawled and discovered some pages and for it to reach new pages, interlinking helps by allowing it to discover more pages by following a link from one page to another. I’m sure you want people to read more of your work, so interlink those relevant articles and let SEO work its magic.
Now that you know how to make your articles SEO-friendly, outrank your competitors by playing the right SEO game and make your work stand out.