Creativity is the new currency of this digital age. In an oversaturated world of advertisements, brands are finding that it has become increasingly difficult to stand out. To stay relevant and continue to attract followers, businesses are finding new ways to reach their target audience. Creative marketing is the key in coming up with original strategies that will help drive businesses forward. In an increasingly visual and social media-driven world, brands that invest in creative marketing strategies have a more dynamic presence than those that don’t.
Storytelling is one such strategy—a trend we’ll see more of in 2022 and beyond. It enables brands to take a step back from the noise and focus on what makes them unique. P.S. At Kool Kanya we are revolutionising the way you learn, through our unique and engaging learning experiences, and our courses. Sign up today with PowerPass to gain access to a world of knowledge, support, opportunities,and #RaiseYourPower with us!
Read on to learn five ways that storytelling can level up your brand image:
- Create a sense of community
Storytelling is so much more than scary stories narrated in the dark or the bedtime stories that most of us grew up with. The key to effective storytelling online is focusing on your target audience. Go back to your basics and think about who your brand is serving.
- What problems do people face?
- Why do they need your product or service?
- What are their goals and aspirations?
- What challenges do they face in their everyday lives?
- How can your product solve their challenges?
By answering these questions, you begin to see a picture of your target market-and the ways in which your brand can serve them better. Once you understand what your audience craves, you can focus on building a sense of community around your brand.
2. Show it, don’t just tell it
Remember the old saying “a picture is worth a thousand words”? When it comes to storytelling, it couldn’t be truer. Images are powerful tools for brands looking to make an impact. They help to reinforce your message and create an emotional connection with your audience. For example, if you’re launching a new product, you can capture the manufacturing process and showcase the different steps required to create it. You can take images of the people behind your brand and the places where your products are made—and use them to put a human face on your business. Gen Z loves going behind the scenes; by planting stories you are capturing their attention and awakening their curiosity.
3. Inclusivity is the right way
Storytelling is all about engaging your audience, and one way to do that is to be inclusive. If you want to attract an audience that is diverse and represents a range of backgrounds and lifestyles it is important to reflect that in your brand stories. Avoid using language or images that are demeaning and may alienate certain groups of people. Instead, focus on creating inclusive narratives that can be enjoyed by everyone. In other words, your storytelling might be built with data, but allow it to reflect sentiments that can be enjoyed by everyone.
4. Foster a culture of creativity and collaboration
There are countless examples of brands using storytelling to forge creative partnerships with other businesses—such as Coca Cola’s partnership with the British Museum to create a virtual reality experience of the museum’s collection. By collaborating with other like-minded organisations, you can create unique campaigns and content that’s highly engaging for your audience. After all, collaboration isn’t just a great way to get new perspectives—it’s also a great way to celebrate your unique identity, while creating a space for mutual support between brands
5. Builds transparency
Last but not least, one of the best ways to use storytelling to your advantage is to build transparency as part of your brand story. By being transparent about your company culture, the way you source products, and the people who work for you, you can position your brand as a trustworthy entity and a leader in the industry. You can also use your storytelling to address current issues in the industry and share your brand's perspective. By taking a stand and addressing pressing issues, you can build a loyal customer base that trusts your brand even more.
Storytelling is a tried and tested method that has been around since the beginning of time. R.K. Laxman’s Iswaran: The Storyteller enraptured his audience by narrating his stories with bold expressions and bodily gestures. In a similar fashion, every brand has a story to tell, and it is up to you to figure out how to best share it with your audience to capture their attention and convert leads into customers.
Kool Kanya’s course, ‘Storytelling for brands: compel while you sell’ will help you invest in creative marketing storytelling that will help level up your brand image to attract followers. You will learn how to create compelling stories, the science behind storytelling and how to find the right cause and medium to convey your message. Our course will help you bring your vision to life, and truly leverage the power of storytelling to connect with your target audience. Sign up with us today to #RaiseYourPower