Did you know that in the months leading up to the release of the film, ‘The Dark Knight’, Warner Brothers launched an award winning campaign, by bringing the Gotham City experience to the audience. They encouraged fans to dress up as the Joker and visit landmarks around the world, creating immense buzz prior to the film's release.
Communities can be a very powerful tool when it comes to creating a successful online presence. Marketers are on a mission to raise brand awareness and vitality, and drive traffic to their products through community building websites. The community has an opportunity to connect and network with other like minded folks as well as discuss what they love about your brand and product. It is the best kind of word of mouth marketing there is. If you are on the lookout to grow your online presence and learn how to build these online communities, here are 4 platforms that you should be targeting.
P.S. We at Kool Kanya have our own community of like minded and career driven women that are taking the world by storm. Join us with PowerPass to #RaiseYourPower by upskilling through various courses and events.
- Discord
Perhaps the most happening place on the Internet today, Discord’s online communities are filled with digital natives networking, collaborating, or just having fun. And yes, there is a lot of untapped potential in the Discord community. By learning how to build a Discord community you can target Gen Z and boost your products, create brand awareness and reach out to a wider audience.
Discord has billions of users worldwide and is growing at a consistent rate. Their application has a lot of features that marketers can take advantage of when it comes to moderating these communities. For example, AI powered bots welcome new users to the community and allow you to moderate the community, they also offer users a personalised experience and ban folks that don’t follow community guidelines.
2. LinkedIn
This digital platform has the ability to connect you with the right people by leveraging your exclusive content by personally interacting with customers and professionals. Customers these days buy from people they know, like, and trust. And there's no better place to build trust than your own personal online community where you interact with your audience than LinkedIn. According to LinkedIn internal data, there are nearly 2.9 million groups on LinkedIn, which include industry and interest communities, company and university alumni groups, and professional associations. B2B marketers are capitalising on this opportunity and achieving fantastic results by focusing on the right members and resonating through on-point creative. By creating an online community on LinkedIn, you too can achieve these results and accelerate your business growth.
3. Telegram
Telegram is widely used by the tech-savvy slightly younger crowd, where 41% of users are between the ages of 14 and 34. With a group capacity of 200,000 members, Telegram also gives you the ability to evaluate the effectiveness of your marketing campaigns by analysing your KPIs to see which activities are successful and which are not. Telegram channels generate a sense of community and exclusivity of information for their subscribers, which is critical to keeping them active and interacting with brands on the app. To create a stand out, online communities use the platform's dynamic format, which includes short videos, quick news, tips, polls, and stickers, as well as all of the platform's features, to engage your audience and convert your subscribers into loyal customers.
4. Facebook
By learning how to create a Facebook community page, you can harness the power of this social media platform to transform your digital reach. There are 1.8 billion people that use Facebook groups on a daily basis. Learning how to build a community goes beyond the basics of Facebook groups and leans towards targeting the right marketing strategies for your audience. Share tutorials, product unboxing videos, generation Z also expects transparency and authenticity, so make sure to introduce your staff at all levels, demonstrate how your products are made and distributed, and provide honest and engaging testimonials. With this ability to connect with them you now know how to create a Facebook community that will engage and convert your audience into customers.
Kool Kanya’s course, How to build and monetise your online community is created to help marketers and entrepreneurs navigate their communities through modules on:
- Retaining your community
- Building brand loyalty
- Community and influencer marketing
- How to keep your community engaged and more!
This course also comes with an assignment that is designed for you to chalk up your own outline for a community, what you'll call it, what your goals would be, and how you’ll keep your audience engaged. This assignment will help you get started on how to create your own online communities and grow them into a successful and thriving network. #RaiseYourPower and get started on building your own online community today.
