instagram bio / how to write an instagram bio / how to create an instagram bio

How to create the perfect Instagram bio

. 4 min read . Written by Vanshika Goenka
How to create the perfect Instagram bio
“After hundreds of imposters, years of procrastination, and a self-imposed allergy to technology, FINALLY I’m here. Hola! This is truly Salma.”

- Instagram bio of Salma Hayek Pinault - Mexican-American actress

What is an Instagram bio?

An Instagram bio is the small area under your username. Here, you can share a few details about yourself or your brand. Your Instagram bio can have a brief self/brand description, contact information, emojis, hashtags, and more.

Before creating an Instagram bio, realise that it is your portfolio, business card, and website home page all rolled into one. Hence, it is imperative that perfection be the desired goal when it comes to creating an Instagram bio. Just like love at first sight, it takes just seconds for a good Instagram bio to create a favourable impression and convert visitors into dedicated followers. So, what’s the magic? How does one create that perfect Instagram bio? Let’s find out with these top 7 tips.

1. Attract your target audience with your Instagram bio

An ideal Instagram bio explains your core expertise in a few short sentences or bullet points. Well, unless you are a celebrity like Salma Hayek of course. But even she had to put up something great on her bio to convince audiences that this was not a fake account.

A short and crisp bio should make your audience comprehend what you and your business are all about. They will be induced to start following you if they like what they see. It should be a business pitch with 150 characters at the most that addresses your target audience directly. Add that zing and personality to your bio to make your brand stand apart from the others.  

Queen Latifah’s Instagram bio is a great example of how effective an Instagram bio can be. The first line of her bio states, ‘Actor/Rapper/Singer/Producer.’

This intrigues and interests people who know her as an actor as they realise about her other talents after reading her bio. They make an effort to learn more about her. Her fan following only grows as a result.

2. Share your top-targeted keywords

The name field in your bio is totally separate from your username. However, the name field is a seldom-used SEO feature despite being useful. Did you know that you can customise it in your Instagram bio and reach more people as they search?

For brands to be more discoverable by prospective followers, using targeted keywords instead of your username in this field is a smart strategy. To do this, think hard about the keywords your target audience is most likely to use while searching on Instagram. This could include your area of specialisation, the product you are selling, or the city you operate from. Include these keywords into your name field. For example, a makeup artist might include ‘MUA from Mumbai’ in her keywords to increase her chances of being discovered by prospective customers. Brand yourself!

3. Tag similar accounts and share your brand’s hashtag

Profile usernames or hashtags that you put in your Instagram bio become clickable links, making life easier. You can promote sister brands, highlight your partner’s Instagram account, and drive traffic to your branded hashtag. It’s a must for every perfect bio.

4. Add a call-to-action

Add a call-to-action for the link in your Instagram bio. Instagram gives you only one link on your profile, so make the most of what you got. Utilise the last line of copy to entice users with a ‘What’s in it for you!’ if they click that link. That’s how you convert strong CTA into gold. This can range from ‘sign up for my course to get a discount’ to ‘read my latest blog or miss out on the next big thing’.

Tony Robbins’ Instagram bio has a CTA that’s simple yet inspiring. The CTA proclaims - Join Tony’s FREE 💥 Ultimate Breakthrough 2022 Challenge💥 Sometimes, being simple is more effective.

5. Add your contact details

Your Instagram bio should have your contact details for your audience to find you or your location instantly. Switch to an Instagram business profile to do this more effectively. Doing so can enable you to add your email address, phone number, and physical address to your profile without using up any character space in your bio. Convenient? You bet!

6. Choose the perfect Instagram profile picture

The profile picture is the first thing people notice. So, use your logo if you are a brand or business and use a headshot if you are a business person like a chef, coach or photographer. Here, you are the brand.

7. Strategically use Instagram Stories Highlights

Share important information about your brand on your Instagram bio using Instagram Stories Highlights. Use them as the trailer of a movie for your feed.

To sum up, Paola Antonini’s Instagram bio is a perfect example that tells us who she is. In her interests, she shares, “Lifestyle | Travel | Gratitude.”

When you scroll through her pictures, you see that she has a prosthetic leg. Immediately, you realise what she means by ‘gratitude’.

Despite her handicap, Paola lives her life to the fullest with a zest for travel and fun. While she travels, 2.6 million people follow her on Instagram.


  1. What makes a good Instagram bio?
    Your Instagram bio is extremely important as it is one of the first things that people will notice when they come to your profile. So, its value cannot be underestimated in any way. A good Instagram bio may have the following characteristics:
  • Informative
  • Witty
  • Humourous
  • Compelling
  • Easy to read
  • Grabs eyeballs

2. How do you make a good Instagram profile?
Start by setting up an Instagram business profile as it gives you added advantages like showing contacts and giving you access to your Instagram analytics. Select a profile pic that is reflective of your brand/personality. Follow the tips given in the article above for more information and insights.