Top of the Pops
The twenty-first century has witnessed the dominance of trends and popularity. Social media has taken over the world and Instagram is right up there in the popularity charts.
The world is truly, madly, and deeply in love with Instagram which has over 250 million daily viewers. Wow!
Importantly, Instagram brightens a dull day and makes us laugh when we are down with the blues. However, viral growth becomes absolutely imperative in terms of Instagram and social media as a whole. Without the content having the proper reach, the chances of it being viewed optimally become marginally less.
But what is the secret to viral growth on Instagram today? Yes, the answer is Instagram reels.
What is Instagram Reels?
Instagram reels is a fun way to create engaging video content. The video feature can be found in the United States and 50 other countries presently.
Reels have only served to increase the huge popularity and demand for Instagram in recent times. People across the world have fallen head over Reels in love with the concept where the trend is to actually go with the trend. Instagram Reels has created a world where popularity is created by the common people and the common people have access to it as well. So, it’s no surprise that everyone, right from your Uber driver to your grocer to your neighbour is Reeling in all the fun.
In this blog, we shall reveal how to hack the Instagram Reels algorithm. This is because the know-how to hack the Instagram Reels algorithm could be the answer to all your prayers and the solution to all your business needs.
What is the Instagram Reels Algorithm?
Instagram’s reels algorithm has been a sort of a head-scratcher, particularly in the case of a suggested post, or in the reels explore tab.
But in a recent move, Instagram announced that the algorithm will not prefer to highlight content that is recycled from other apps like Tik Tok. It will also not prefer low-quality video content like blurry or low-resolution videos for example. Clearly, quality over quantity is what is preferred.
Instagram has stressed upon the point that it will ensure that content which boasts of visible watermarks and logos from other apps is less noticeable in the Reels Tab.
Basically, this update indicates that any content that is either recycled or low in quality will be difficult for people to access on Instagram, thereby generating lesser views.
This move by Instagram is hardly surprising if one considers the objective behind it. The whole idea is to stop the cross-promotion of Tik Tok videos on Instagram as the two apps are at loggerheads in a bid to engage the same audience. With this move, Instagram wishes to retain its exclusivity and customer base to avoid audience spillover to other apps like Tik Tok.
Instagram also announced that its priority list comprised of ‘entertaining, funny, and interesting content’ in recommended Reels suggestions.
All set to begin your Instagram Reels journey? Learn how to create your very first Instagram Reel in this step-by-step video.
How to Hack that Algorithm?
Well, now that we are aware of what the Reels Algorithm prefers, we can put this insight to our advantage by upgrading our content strategy.
Instagram suggests that creators and brands must post reels that:
- Are fun and entertaining. It should delight the audience by grabbing eyeballs, making them laugh, or have a surprise or twist at the end.
- Should inspire others by starting a trend that others can participate in easily.
- Use creative tools like text, filter, or camera effects
- Use vertical video
- Use music from the Instagram music library and/or original audio that you either create or find on Reels
- Are you experimental? How about trying something new? Just be yourself and see what you can do!
On the downside, Instagram is also quick to point out to brands and creators that they must not post reels that:
- Are blurry because of low-resolution
- Feature content containing logos and watermarks that are recycled from other apps
- Have content uploaded with a border encircling them
- Involve most of the image covered by text
- Do not adhere to Instagram’s Community Guidelines
By following these Instagram reels tips provided directly by Instagram, you are guaranteed to hack the algorithm, reach out to new audiences as well as increase your follower count.
All set to create your first Instagram Reel? With our TOP 5 recommendations listed below, you get all the help you need to be on your way!