What came as great news for non-profits was Instagram launching the donation sticker on Instagram Stories. Now, it is possible for those on Instagram to support any charity of their choice in just a few clickable moves. They can also spread the good word to support a good cause and collect donations from their audience.
Now, Instagrammers can raise money for non-profits including Oceana, St. Jude, Autism Speaks, Black Girls CODE, The American Heart Association, and many others. The amazing thing is that there’s no transaction fees involved from Instagram and thanks to the donation sticker, non-profits can receive the entire money of the proceeds.
Here’s all that you ought to know about these cool donation stickers on Instagram Stories.
How to use donation stickers
- Begin by tapping the donation sticker button after you’ve taken a photo or video in the Instagram Stories camera.
- Then, search for non-profits and select the foundation that you would like to support.
- Share the same with your followers.
Initially, a list of foundations that you are following will appear. This will be followed by the foundations that are supported by those that you follow. Three dots will be visible next to each foundation so that you can easily access their profile. After you select the non-profit organisation, give the sticker a fundraiser title. Then, share the story with your followers and begin the donation campaign to your favourite cause.
To see the amount of money that you have raised simply swipe up on the live story. Whatever amount is displayed in your stats will go in full straight to the non-profit organisation that you choose! It’s wonderful, isn’t it?
How to use the Instagram Stories donation sticker
The Instagram Stories donation sticker works on the lines of Facebook’s donation tool, the Charitable Giving feature. If you are active on Facebook, you would have probably seen some of your Facebook friends posting a link to donate to a favourite charity on the occasion of their birthday or a similar life event. Through its donation tool, Facebook has raised billions of dollars for charity.
The Instagram Stories donation sticker is also expected to do wonders for the non-profits that exist on the platform. Isn’t it amazing how social media is being used for charitable causes?
The donation sticker comes as a god-sent as, before this, non-profits on Instagram could only share a donation link in their bio or a “swipe-up” link in their story if they had above 10K followers. But now, you can donate or create fundraisers by simply going Live on Instagram!
After you donate, you can avail the new ‘I Donated’ sticker in your Instagram Stories. When you do this, the sticker gets the attention of your followers who will be induced to do the same.
The donation sticker is also being used by many brands and businesses that are committed to charitable causes and doing their bit to further the social responsibility of business. Ethical business is clearly the new norm!
It really doesn’t matter how you intend to use the donation sticker on Instagram Stories, as long as you use it to make a difference in the lives of the underprivileged members of society. On Instagram, this is a great opportunity to make a difference. Instagram deserves applause for this commendable tool. What is also commendable is that Instagram has chosen not to take a cut of the donations unlike a few other social platforms.
As Michael Jackson famously sang,
…There are ways to get there
If you care enough for the living
Make a little space
Make a better place
Heal the world
Make it a better place
For you and for me, and the entire human race…
FAQs
- How do you put a donate sticker on Instagram?
- Open the camera on Instagram and take or upload a photo that best highlights your cause.
- Tap the sticker icon.
- Select the donation sticker from the tray.
- Search for and select a non-profit organisation.
- Customise your fundraiser using Stories creative tools. - How does the donation button work on Instagram?
To use Live Donations, tap the camera in the top left of feed or swipe right in feed. Tap Live at the bottom of the screen, select Fundraiser and choose a non-profit that you wish to support. After you begin your Live broadcast, you can see how many people are supporting your fundraiser and the amount of money that you have raised in real time. - Is donating through Instagram safe?
Yes, it is completely safe. Instagram does not share your payment information with non-profits. When you donate to a fundraiser through Instagram Stories, the charitable organisation and creator of the fundraiser will only be able to see your name and the amount that you have donated. - Does Instagram take a cut of donations?
No. 100% of the money raised goes directly to the non-profit, as Instagram does not take a cut of the donations. - How do you ask for donations on Instagram?
To create a Personal Fundraiser, tap “Edit Profile,” “Add Fundraiser” and then “Raise Money.” Choose a photo, select a fundraiser category and add details to help tell your story and ask others to donate. - How does Instagram fundraising work?
Instagram users can add a donation sticker to their story. The user can take an image or video, tap the 'sticker' icon, select the donation sticker, and choose a charity. - How do I post a GoFundMe on my Instagram story?
- Open your Instagram app.
- Click the + icon at the top of the screen and select Story.
- Select or take a new photo to share with your GoFundMe link.
- Click the sticker tool from the navigation bar at the top of the screen.
- Tap the Link sticker.
