instagram stickers for business / how to use instagram story stickers for business

Instagram Stories stickers: 13 features that are perfect for businesses

. 4 min read . Written by Kool Kanya Learning
Instagram Stories stickers: 13 features that are perfect for businesses

Do you want to get that elusive engagement rate up, create that much-desired brand awareness or drive more traffic to your website? An Instagram Stories sticker might be your friend in need!

Here are 13 of the best Instagram Stories stickers that will aid you to grow your business, gain more followers, humanise your brand, and make your stories posts more dynamic. Read on!

1. Quiz Sticker
Engaging with your audience has never been easier than with the quiz sticker. This sticker is hugely interactive and you can use it to quiz your audience, build brand awareness, and achieve your other main business goals. You can also receive feedback from your audience which is so useful when you are about to launch a new product or service.

2. Donation Sticker
The donation sticker has made supporting social causes so much easier on Instagram. Supporting a non-profit organisation and raising funds for it on Instagram is a piece of cake. Keep in mind that when you support a social cause as a brand, it only enhances sales. Research indicates that 70% of millennials prefer brands that support causes. A corporate social responsibility strategy for your brand is the order of the day. If you are a non-profit organisation, on the other hand, this is a great opportunity to make your voice heard and to build awareness on Instagram about your cause.

3. DM Me Sticker
The DM Me sticker is a wonderful tool for audience engagement and is a great conversation starter when it comes to one-on-one conversations. For best results, use the DM Me sticker to promote an upcoming event or a new product that you are launching or to collect feedback from your audience.

4. Food Delivery and Gift Card Stickers
Instagram’s new sticker tool enables businesses to share stickers particularly for food orders and gift cards in their stories. This is to help out small businesses that have been struggling since the outbreak of the pandemic. With gift cards, businesses can sell redeemable vouchers on their Instagram Stories. On the other hand, food deliveries give businesses a chance to create brand awareness to increase their online food orders.

5. Location Stickers
Location Stickers are what you need if you are desirous of more views and increased engagement on your Instagram Stories. Just tag locations with the location sticker. When you do so, like tagging a restaurant or neighbourhood, for example, your story appears in the public stories feed of that particular location. Any person that searches for that location on Instagram will automatically view your story and engage with it.

6. Mention Stickers
The Mention Sticker is a great shout-out to other accounts when you are reposting UGC or user-generated content or working with other brands on Instagram. This not only helps to humanise the brand by bringing to light the substantial efforts of your followers but also highlights the campaigns and initiatives.

7. Hashtag Stickers
Similar to location stickers, tagging your story with a hashtag sticker enables users to view and engage with your story on that hashtag’s page. Your followers will be redirected to the hashtag page once they tap on the hashtag sticker on your story to discover other media shared by using the same hashtag. The hashtag sticker is thus great for your story to get discovered, enhancing story views and engagement, and highlighting your hashtag campaigns and branded hashtags.

8. Music Stickers
Thanks to the music sticker, you can choose from thousands of music tracks to freeze on something that does justice to your story musically. Browse by genre, artist, popularity, or themes. Even though music stickers have limited business uses, they do wonders for engagement!

9. GIF Stickers
Make your content stand out and grab eyeballs with the Instagram GIF stickers. The collaboration with GIPHY way back in 2018 has helped in the creation of an impressive library of high-quality GIFs on Instagram Stories. Add the GIF stickers to either the photo or video in your story and get noticed! There’s a GIF sticker for everything, including your need to upgrade your product shots, highlighting your links and call-to-actions, making your story look smart by adding a visual flair and promoting your campaigns.

10. Poll & Emoji Slider Stickers
Learning more about your Instagram audience is essential. With Instagram’s poll sticker or emoji slider, you can gain valuable insights about your audience’s interests, likes, dislikes, and so much more. When you share a poll sticker, you can ask your audience a question and check out the results after they finish voting. Emoji sliders are on a similar vein but instead of voting with a “yes/no,” viewers can drag the slider left or right to submit their answers.

11. Question Stickers
Question stickers are different from poll stickers and emoji sliders. You can gather all of your audience’s questions before you do an Instagram Stories takeover. This puts your followers in the driving seat! You can also use a question sticker to begin a conversation.

12. Countdown Stickers
You might be sharing a story about an event, product launch or in-store sale. Adding a countdown sticker helps the cause as it counts down to a date and time that you set for your special occasion. This reminds your followers every day about your event and helps to generate interest for a campaign that’s time-sensitive.

13. Shopping Stickers
Promoting shopping on Stories is a breeze by tagging your products with Instagram’s shopping stickers. This is a great subtle way to highlight your product details without looking as if you are selling stuff or being spammy. But be careful about not indulging in them too much.


Instagram Stories Stickers are all the impetus that you need to achieve your business goals and objectives effectively and easily. The icing on the cake is that you will also have fun at work with these lucky 13 features that are most effective for your business!