If you don’t find a way to make money while you sleep, you will work until you die.
- Warren Buffett
Are you a brand or business keen on selling your products online to make money? Instagram Shoppable Posts lets you do the needful in a rather simple way.
Instagram Shoppable Posts! What’s that?
Through Instagram Shoppable Posts, you can tag products in your Instagram Shop Catalog in your feed posts directly. In an evolved move, Instagram changed its user interface during the end of 2020. The user “Activity” tab was replaced with the “Shop” tab in an attempt by the social platform to be more business-friendly. Now, users can easily shop for products from their preferred brands while being on the app. But how does the tool work and how does one make money with Instagram Shoppable Posts? This blog provides all the answers. Read on!
Why will your business generate revenue on Instagram?
The Shoppable Posts feature on Instagram and the tools that support it like the product wishlist, product launch reminder, and the shopping stickers on Instagram Stories ensure that all the needs of a buyer are met. Your products can be discovered more easily on Instagram now and will naturally sell better if they are good.
Also, shoppable posts are marked with a clickable shopping bag icon which contains all the product information a buyer needs. Through ‘View Products’, buyers are directed to the brand home page as well.
How do you sell on Instagram?
To sell your products on Instagram, you must keep 3 things in mind.
- Meet the eligibility requirements
- Upload your product catalogue
- Submit your account to be reviewed
Tick off these eligibility criteria for Instagram
- You must be located in one of the Instagram locations/countries.
- You must have an Instagram creator or business account.
- You can only sell physical goods that meet the compliance of Instagram’s merchant commerce and agreement policies.
- Your Instagram account must be connected to a Facebook Business Page.
Once, the above requirements are met, it’s time to upload your product catalogue. This is nothing but a file that has all the products that you wish to sell along with the product information, like the description of the products and the prices. You can upload the product catalogue in the two following ways:
- Do-it-yourself: Manually add the items through the Facebook Business Manager.
- You can also connect to an e-commerce platform partner like Shopify to find a list of prospective partners that are compatible.
The final step is to submit your account for approval. Go to your professional dashboard and click on ‘Set Up Instagram Shopping’
On the setup page, click on ‘Get Started’ and then select your catalogue. Then, click “Submit for Review.”
You might be asked to provide additional information like domain verification. Keep in mind that the approval process takes a few days.
How do you tag products with Instagram Shoppable Posts?
This is achieved through the following simple steps:
- Upload your image and click ‘Next’
- Then, click on ‘Tag Products’
- Tap the image item you wish to tag.
- Select the product after searching for it.
- Click on ‘Done’ to share the image.
In the initial stage, you have to set up an Instagram Shop. Here are 6 Tips to generate revenue by making more sales.
1. Make your product the hero
In your Instagram feed, your products should be highlighted. Tag your products wherever you can on Instagram. For example, if you are a pottery expert, you can share a video on Reels making lovely pottery with your products tagged. Pottery lovers will discover you easily after that and this will enable you to sell your products and rake in the moolah.
2. Use the Instagram Guides
Instagram Guides is a great Instagram feature for know-how on gift ideas, seasonal favourites, new releases, etc. Converting shoppable posts into a guide is a good idea to make it easy for your followers to view and buy your products.
3. Using user-generated content
UGC content or user-generated content shared by your followers that features your products is another option to use as your shoppable posts. This way, your followers will be endorsing your products and this also acts as an effective testimonial.
There’s nothing like offering special promotions to your followers to sell your product, especially during the festive seasons. This not only builds community but results in quick sales as well. So, get those offers and promotions going to make some quick cash.
5. Forge strategic partnerships
Every brand tries to partner with an influencer or creator with whom they see the potential to boost their sales. Their posts can tag your products and it’s a win-win situation as you pay them for their services. You just have to ensure that the creator or the influencer fits your brand profile and has a creator account with Instagram.
6. Use all Instagram shop options
You can use any of the 5 shoppable mediums in IGTV videos, Instagram Stories, Guides, Reels, and Live Broadcasts. Remember that Reels has a vast audience, extending even beyond your followers. Also, remember to add product stickers to your Instagram Stories for more effective results.
No matter how small or big your Instagram account is, the possibilities to generate revenue by selling your products on Instagram seem limitless. Making money with Instagram Shoppable Posts is like a genie in a bottle idea. We are sure that even the world’s 6th richest man and legendary billionaire, Warren Buffett will agree!