Event management is one of the few fields where you don’t necessarily need a specialized degree to get started. Whatever your educational background or previous experience, if you have the spunk to pull off perfectly organised events and the quick wits to think on your feet, you’ve got as good a shot as an experienced professional at making it big.
While starting an event management company may sound pretty straightforward on the surface, it is a much more nuanced field than you’d think. You might be known to pull off the most memorable New Year’s bashes and Diwali parties in your friend circle, but event planning is not the only skill you require before you set up or start applying to event management companies. You will need basic know-how of a range of skills such as photography and videography, marketing smarts, and graphic design basics. With Kool Kanya’s PowerPass, you can easily browse through hours of e-learning content on all of these fields and more. Pick up the skills you need to become job ready and #RaiseYourPower.
Once you have the well-rounded knowledge you need to jump into a career in event planning, the next step is to figure out your niche. There are plenty of different event management services and they each have their own allure, let’s explore a few of them.
1. Private events
The most common type of event management services are private ones of course. Private event management can cover wedding planning, engagement parties, birthday parties, anniversary celebrations, and so on. Since private events are highly personal, they might be harder to manage than corporate ones, as they depend entirely on the whims and fancies of your clients (if you’ve watched Prime Video’s Made in Heaven you’ll know exactly what we’re talking about). But at the end of the day, the human touch is what makes it all the more interesting.
If you think private event management is your calling, starting out by working with your close family and friends is your best bet, from then on you can rely on word-of-mouth to get the ball rolling and expand your clientele.
2. Corporate events
Business events such as seminars, conferences, and product launches, all come under corporate event planning. Corporate event planning requires a certain pragmatism and familiarity with the ways in which the business world functions. Usually, corporate events will have well-defined guidelines and strict dos and don’ts. They may be informal or formal depending on the nature of the company you are working with.
So if this sounds appealing, dust off your power suit and get out there! You’re going to need to do a lot of networking for this one.
3. Trade shows and expositions
Trade shows and expos are usually large-scale events that companies use to reach out to their existing customer base as well as to generate new prospects. These events require careful planning, meticulous attention to detail, and well-structured pre and post-event campaigns.
As an event planner at a trade show, a few things that you need to look out for are ensuring the design blueprints for the placement of booths are faultless, the exhibitions are each set up in an easy-to-navigate way and that attendees are well-equipped with all the information they need to make their way around the event.
4. Virtual events
Yes, virtual events can need event management too! Depending on the size and scale of the event, an event manager may be called in to handle all the different aspects of it. Some examples of virtual events are webinars, live streams, or AMA (ask me anything) sessions. Ensuring excellent audio and video quality, a well-written script and a perfectly timed schedule is vital when you are planning a virtual event. One of the challenges of planning a virtual event, of course, is that it is much harder to hold the attention of the attendees or read the crowd.
Remember, no matter what kind of event you are organising, you always need to have a backup plan. Doing a quick analysis of the worst-case scenarios you could potentially face can be a massive help. This way, if anything goes amiss, you will be prepared to seamlessly handle the situation.
And there you have it, those are a few of the event management services that you can look forward to handling once you kickstart your journey to starting an event management company. And what better way to get started than with our course, Be your own boss: Start your event management business today. Through this course, we’ll clue you in on what the event management industry looks like in India, the prerequisites you’ll need to get started, and how you can find the right niche for you.
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