Planning and organising events is an intricate and time-consuming task. Be it big or small, event organisers have to look into every small detail while conducting an event. But their job profile covers more than just planning—they also need to strategise effective marketing strategies for their event management company.
If you’re considering stepping into the event planning industry, or have already taken the step toward newly establishing your company, it is likely that you’re swimming in a sea of doubts and questions, and can’t navigate to the shore. Our course ‘Be your own boss: Start your event management business today can be your lifeboat!
The course covers the basics of starting an event management business, financial advice, marketing plans, how to onboard clients, and much more.
With access to more such courses included in the PowerPass, you can learn about event planning, social media, digital marketing, as well as designing and get the opportunity to grow your business with more clarity and expertise.
Marketing for event management companies
Marketing is an important avenue across all industries. A world where brands don’t promote their products and services is unimaginable. As an event management company, coming up with marketing strategies is beneficial for your business and helps you build brand recognition.
Event planning while strategising ideas for your business can understandably be too much to handle all at once, especially if you’re new to the industry. Don’t worry, we’ve got your back! Keep scrolling to discover a few broad marketing suggestions to give you and your event company a jumpstart.
- Understand your target audience
Event management is a vast industry. While beginning your journey, first identify your niche. Is it wedding planning, corporate events, cocktail parties, or leisure and personal events?
Once you know the niche you’re venturing into, you can figure out who your target audience is. For example, if you’re a wedding planner, your target audience would be soon-to-be brides and grooms, and friends and family of the engaged couple.
Also, pay attention to the income group that would be comfortable with your charges. After you’ve got all the required information, you must assess the interests and patterns of your audience and alter your campaigns to fit their needs, which will convince them to get you onboard.
2. Maintain an active social media presence
If you’re doing something great, post about it on social media!
In today’s digital age, it goes without saying that an active and aesthetic social media presence has a great impact on your event company’s growth. An active social presence lends reliability to your brand.
If you post often about your services and the events you’ve conducted, people will get a fair idea of what you do and contact you. Following the latest trends also highlights your creativity and awareness.
3. Design an effective and attractive website
The first impression is the most important one. If a user is not impressed at first glance, there’s no way of regaining their interest. Having said that, event organisers have to focus on how their website appears and works.
Is the load speed quick? Is the text readable? Are all the details available? Does it match your brand’s personality?
Answering these questions will help you improve your website and make a lasting impression on your audience. Investing time in blogs, professional photos, and making it mobile-friendly will give your website a sophisticated look, letting the user know you’re serious about what you do.
4. Inculcate SEO strategies
If a user searches for “wedding planners”, and your website comes up on the 3rd or 4th page of Google, they’re not likely to check it out. However, if it’s the first result on their search page, it’ll be the first thing they see.
How do we do that? Simple: Search Engine Optimization. Smart and effective SEO strategies can do wonders for your event management company. In addition to investing in your website and posting blogs, you must also ensure the content is SEO friendly.
Including high-ranking keywords, alt attributes, and writing unique title tags and meta descriptions can boost your organic traffic and take your event company to the next level.
5. Utilise email marketing
While social media may be the newest player in the market, email marketing still garners its own pull. Each platform has its own defined audience, which you can use to your advantage according to the age group you are targeting.
If your niche is planning corporate events, email marketing is a crucial strategy to utilise. People working in the corporate sector tend to keep their personal and professional lives separate. Hence, if you are a corporate event manager, targeting through social media may not work here.
Through email marketing, you can send regular updates about your services, events, and offers to your subscribers without interference, and they’ll surely contact you when needed.
6. Build a network
Among the new and diverse marketing strategies, don’t forget to make use of the age-old marketing technique: communicating! The best way to spread the word about your event planning business is through word of mouth.
Be it through social media, at parties and events, through your friends and family, or any other medium, carefully and subtly communicating with the right people about your event company is the best way to register your brand in people’s minds.
All else may fail, but networking will surely help!
Starting your own event management company can be a rocky road, you may come across many complications and challenges, which is why you must be prepared with plans and ideas to combat them.
Kool Kanya’s ‘Be your own boss: Start your event management business today’ course can prepare you for this journey and smooth out the complications.
#RaiseYourPower with the insights and advice that this course gives you!