Social media has become an inexplicably important part of our lives. With social media influencers taking over almost all of our feeds on social media, there’s no denying the influence they have over our tastes.
Almost every single brand wants to connect with their consumers. So, it is only natural for brands to find someone — influencers — that their audience trusts to influence their purchasing decisions and leverage social media platforms for marketing.
Through the miracle that is social media, people like you and me can now build their brand by creating engaging content.
Safe to say, most of these influencers have even overtaken our traditional celebrities.
The pandemic has seen the rise of hundreds of social media influencers who put out content and connect with their audiences almost daily. We’re here to tell you why you should also get on the influencing bandwagon.
What’s the future for influencers?
Do you know the net worth of some of your favourite Instagram influencers? How much do you think is Kusha Kapila’s net worth? We’ll tell you — Rs 20 crore! What about fashion queen Komal Pandey? She’s worth a whopping Rs 30 crore. You’d better believe they aren’t stopping there, and neither is the influencer scene.
Through influencer marketing, an influential person collaborates with a brand to promote their product or service. Brands prefer social media influencers who have a dedicated niche and a loyal group of followers.
A smaller but dedicated niche of followers is a far more effective group for brands to target to build brand awareness, increase traffic, and drive home the message of the brand through these influencers.
According to this study, the influencer marketing industry size is predicted to reach Rs 2,200 crore in India by 2025, and is estimated to reach a value of Rs 900 crore by the end of 2021.
The top 4 categories that you might want to get into are:
- Personal care
- Food and beverages
- Fashion and jewellery
- Mobile and electronics
These four categories alone contribute to about 70% of influencer marketing that you’ll come across as you scroll through social media.
Just think about all the brand collaborations you’ve come across recently that feature your favourite social media influencers. Most of the influencers you love have at least worked once with Netflix — Kusha Kapila and Srishti Dixit’s Behensplaining; the Ultimate Roast Battle featuring Srishti Dixit, Prashasti Singh, Anu Menon and others to promote Netflix’s new series Decoupled; or even the thousands of Reels on Netflix’s Instagram page that feature the likes of Dolly Singh, Kareema Barry, and even Trinetra Gummaraju.
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Other major fashion and makeup brands like Myntra have also collaborated with some of the biggest influencer names. Sounds enticing, doesn’t it? Thankfully, the influencing scene isn’t restricted to only them.
So, the only question for you that remains — how do I become an influencer?
How to build a social media presence as an influencer
Being an influencer is what you might consider a glamorous calling. As long as you are creative, camera-friendly, talk about what you love, and have a dedicated following, you can become a successful influencer. With time, dedication, and effort, almost anyone can be an influencer.
But then, how do you stand out from the crowd?
Here’s where we come in. You might be considering a future in influencing, or you’ve already started and wish to gain a wider presence. Whatever your needs are, there’s a place for everyone on Kool Kanya’s CEO of Influencing: The Fashion Edition program.
With 10 industry experts spread out over 15 live sessions, you learn how to create viral content, connect with other influencers and market yourself as an expert, and learn to collaborate with brands. Over the course of one month, you get exclusive access to resources, downloadable worksheets, and expert insights to what it entails to be an influencer and how you can be one.
Here’s your chance to get down to the basics of influencing, attend expert-led masterclasses, and learn directly from their experience. You can even have your burning queries answered.
This program is designed for anyone who wants to become or is just starting out as a fashion influencer, for fashion graduates, stylists, and even fashion designers.
Why CEO of Influencing is the right course for you
Is the CEO of Influencing program the right course for you? Is it worth the money? It is! Here’s why –
- With this program, you learn how to build your own profile and niche on social media platforms so you can leverage your content in the best way possible.
- An important part of being an influencer is having an extensive and dynamic content strategy you can follow. Through our program, you learn how to do just that by making the most out of trends.
- What’s an influencer without their media kit? Learn how to create your own media kit that will help you connect with other influencers as well as collaborate with brands.
- Planning, planning, planning. Learn how to create and follow a content calendar that is tailored to your specific needs and requirements.
- As an influencer, you need to occasionally pitch your ideas to brands if you want to collaborate with them. With our program, you learn the basics of crafting the perfect pitch for your brand.
- With time, influencing will no longer be a one-person job. That’s when you need to take on agencies and collaborate with brands that resonate with you. We help you learn how to pick the right agencies and brands and set your own terms.
- Ever seen an influencer without their phone? Now, you can learn how to set up your camera to capture the best shots and film yourself without a DSLR.
So, are you ready to take on the world with your social presence as a social media influencer? Click here to buy the CEO of Influencing: The Fashion Edition program now. Master the skills that you would have on the job and get a head start to becoming your own boss.
You’re invited! Join the Kool Kanya women-only career Community where you can network, ask questions, share your opinions, collaborate on projects, and discover new opportunities. Join now.
