When the era of TikTok ended in India, digital creators were left baffled because the platform helped them rise to popularity so quickly! However, Instagram Reels swooped in and saved the day. From celebrities to small homegrown brands, everyone discovered how effective these Reels are in helping them reach their target audience.
It’s safe to say we are living in the world of short-form videos, and Reels is here to stay. It’s only going to get bigger and better and its unique format will help businesses and digital creators go viral and build a tightly-knit community. If you are new to the entire concept of Reels but wish to learn more about how to make these videos go viral, you can totally rely on Kool Kanya’s Reels program!
Table of Contents
1. Introduction
2. 5 Instagram reels predictions for 2022
To understand how Reels will grow in 2022, we have some predictions that you can definitely benefit from and use these to grow your followers.
- Reels shopping will get bigger
You don’t have to put in a lot of effort to shop from Instagram anymore, as you can do it from Reels. It’s a great way to discover and shop products and you have the new update to thank. In 2022, Instagram Reels shopping will reach new levels for creators and brands as well since Instagram’s e-commerce features have had a major facelift, which includes the Instagram Shop tab, Instagram Checkout, and the ability for brands and creators to tag products on Instagram Reels over the last 12 months.
2. The Instagram Algorithm will get better
If you use social media, you might be aware of how mysterious the IG algorithm is, and the same can be said for IG reels as well. Right now, what we know about the Instagram Reels algorithm is that it gives less screen time to low quality and visibly recycled content. However, there’s still a lot to learn about how the Reels algorithm works.
While the IG reels algorithm is not as advanced as TikTok’s, which picks up even the slightest of interests and serve relevant content to viewers, IG might work on their algorithm and offer you more personalised and diversified videos.
3. IG Reels aesthetic will become more prominent
Let’s all agree that IG is all about aesthetics, and this extends to Reels as well. f you've opened your Instagram app lately, you've probably noticed an influx of aesthetically-pleasing Reels. You might have come across this trend, in particular, that’s become quite popular on Reels where creators display perfectly curated images in a beat-perfect sequence.
While TikTok was considered to be the best video-sharing platform, Instagram Reels have taken over because it’s less chaotic and more curated. This is mostly because the Reels are an extension of your Instagram feed since they can be shared directly to the feed. In fact, it’s not just the cover image on the feed that’s aesthetic, it’s the videos themselves!
Since viewers tend to prefer this type of content, we believe that the popularity of such reels will shoot up. Moreover, there are IG accounts that are exclusively dedicated to helping users edit their Reels to be aesthetically pleasing. This being said, everything on social media is quite temporary since trends come and go with time. Even if we expect the Instagram Reels aesthetic to stick around, it might not last forever.
4. There will be more interactive filters and editing features
People on IG mostly rely on video editors when it comes to creating their Reels, which is why we feel that the Instagram Reels video editor has some serious catching up to do. One prediction that can surely come true is that Instagram will let you edit video and photo clips to the beat of the music.
Also, there have already been some users who have spotted this as a test on their accounts, and this rumoured feature is called “Dancify”. Moreover, we expect to see a rise in interactive filters joining the Reels space. There are already several AI filters that were originally popular on stories going viral on Reels. Our prediction about this is that there will be even more to come in 2022.
5. Reels will become a more important part of Instagram
Let’s get this straight - if you think this is where Instagram would stop integrating Reels, there’s so much more coming your way. Instagram has already placed Reels at the centre of the home page, but we predict a more advanced Reels integration.
Since short videos are doing so well, don’t be surprised if Instagram shifts its focus toward creating a Reels-first approach. So what does this mean? When you open your Instagram app, you will see the Instagram Reels explore page first with the option to switch over to the main feed. While Reels work alongside feed posts and stories, this change in format can help Reels take on the identity of a classic feed post.
Did you know that Instagram has already started working with a full-screen view for Reels on the home feed? Since we see a Reels-first format, there could be a shift in the type of Instagram Reels content users create. You can expect to see more in-depth, strategic Reels that are directed toward campaigns, launches, and community building.
These are some of the major predictions for Instagram Reels for 2022, which will definitely help you get a better understanding of what to expect out of this trend, and also gives you a much-needed headstart. And, you can learn more about how to make your Reels go viral here.
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