video creators / social media viral videos / youtube content / video creation apps / best content for youtube / producing a video / unique content for YouTube

What's all the hype about a video influencer? Understand here

. 4 min read . Written by Vanshika Goenka
What's all the hype about a video influencer? Understand here

The global influencer marketing market size has more than doubled since 2019. In 2022, the market was valued at a record 16.4 billion U.S. dollars. According to the Influencer Marketing Report, the influencer industry in India is foreseen to grow at an annual growth rate of 25% by 2025, its worth reaching Rs 2,200 crore.

Video creators are partnering with several brands in the market today, garnering more attention and improving the brand’s image. Instagram and YouTube content creators are becoming extremely popular every day, so much so that influencer marketing has opened up a new avenue of career opportunities in creative industries.

However, becoming a video influencer is a tedious and time-consuming process. If you’re looking for guidance on how you can begin your journey as a video creator, you’ve come to the right place.

The ‘Become a video content creator’ course under Kool Kanya’s PowerPass provides all the suggestions and tips you need to know while starting your influencer career. From providing tips on how to begin your career and optimising the use of video creation apps to suggesting how you can choose the right brand partnerships, the course is a step-by-step guide that can help you along your influencer journey!

Why does everyone want to be an influencer?

It is safe to say that video creators and influencers have the best careers out there. They get to work anytime, from anywhere, and get paid for being famous! Sounds cool, right?

Well, there’s more to it than just the glitz and glamour being an influencer offers. Becoming an influencer is the new trend for many reasons. We’re here to explain those reasons and help you understand if being a video creator is your true calling. So let's jump right in!

  1. Provides creative freedom

Being an Instagram and YouTube content creator gives you the freedom to work in whichever field you wish. Whether your interest lies in makeup and beauty or finance and budgeting, you can make a career out of it!

Not only do you get to choose the niche you want to specialise in, but you also have the leeway of choosing what kind of projects you want to work on, and which brands you want to partner with. As you’ll be deciding the kind of content you wish to create for different social media platforms, you have complete control over your career and the kind of work you do.

2. You can create an impact

A video creator has a wider audience than your average Joe. And as they say, with great power comes great responsibility. As a creator, you could have the power to influence millions of people all over the world. Your platform and your audience can be used to create a positive impact.

Simply by producing a video, you can support a good cause or bring attention to important social issues of the world. It gives you the opportunity to become a positive role model for your audience and contribute to changing people’s lives for the better.

3. Flexible working

Looking for something different from the mainstream 9 to 5 job? In that case, content creation is an option you should definitely consider!

A regular job requires a certain time commitment and comes with restricted working hours. As a video influencer, you have the privilege to choose how much you wish to commit to your work, and how many hours you wish to work.

You can work out a schedule that works for you best and make use of your day in a productive manner, balancing your career and personal life effectively.

4. Easier to succeed in other entertainment ventures

If your main goal is to make it in the music industry or any other entertainment venture, then becoming a video influencer can be the push in the right direction. If you create unique content for YouTube, garner attention from a wide audience, and partner with brands for campaigns, you’ll be able to network with managers, agents, and contacts within the industry with ease.

For example, Prajakta Koli started off as a YouTube content creator and then ventured into acting with the Netflix show, Mismatched. This just goes to prove how creating social media viral videos can make your transition to other entertainment avenues that much easier.

5. You get paid big bucks

Influencers and video creators are paid handsomely by brands for endorsing their products and services. By creating unique content for YouTube and keeping their audience entertained, influencers obtain fame and wealth.

There are many video influencers today who receive lakhs for simply doing what they’re passionate about and endorsing brands that match their niche.

If you give your content creating career enough time and commitment, you’re also likely to be successful and earn big sums out of your passion and hobby.

Influencer marketing is a vast and growing industry with the continuing rise of digital and social media. The competition is getting more fierce and challenging with every passing day. Kool Kanya’s course ‘Become a video content creator’ can help you understand how you can curate the best content for YouTube as well as Instagram and make it as a video influencer in this competitive industry.

Enrol with Kool Kanya today to start your content creation journey on the right note!