The influencer industry has turned into a booming business in recent times. Instagram and YouTube content creators have the best jobs today, allowing them to follow their passion and do what they love for a living. Giving tutorials about their interests, collaborating with other famous video creators and celebrities, and partnering with their favourite brands are just a few things included in the influencer package.
It is one of the most exciting lifestyles a person can opt for in this digital age. But how do you begin your journey to being a video creator and successfully monetise your passions?
Our ‘Become a video content creator’ is the handbook you need for creating the best content for YouTube and Instagram. The course provides the ideal ways of using video creation apps and suggestions for choosing your target audience.
With PowerPass, you get access to a bunch of courses that open your eyes to the worlds of digital marketing, social media, editing and designing, sales, and so much more. Becoming a video influencer is made much simpler with our course!
Becoming a successful video creator
Obtaining success as a video influencer isn’t as easy as it used to be. The number of influencers has increased, making competition high and the process of becoming a successful video creator challenging. The world of social media is constantly changing and to create social media viral videos, you need to keep up with the tide.
Here are a few tips and tricks to smoothen the process, and help you adapt well to the industry:
- Find your niche
If your content is focused on a specific topic that appeals to a select set of people, your content is more likely to be loved and interacted with. You must choose your niche based on what you’re most passionate about, and what you have immense knowledge of. This way, you can create informative, credible content for your viewers while enjoying the process yourself.
For example, if you’re passionate about cottage-core aesthetic fashion, your content should be focusing on that. Consequently, your target audience can get valuable tutorials and outfit inspiration from you and will love your content.
2. Give significant importance to short-form video content
Reels are known to blow up on Instagram in no time. In the same way, YouTube Shorts can help you reach a wider base audience than simply posting long-form video content. People today have a much shorter attention span and get easily distracted or bored, which is why your Reels and Shorts must be engaging and attention-grabbing.
When it comes to Instagram, stay up-to-date with the latest trends and look at what other creators are posting regularly. This will help you stay on top of the game and ensure you post fresh and relevant content.
3. Engage your audience
Don’t leave your viewers and followers hanging. Always make sure to interact with them wherever possible, for example by replying to their comments on your videos. If the viewer feels like you’re approachable and easy to talk to, they will be encouraged to further interact with your content. Moreover, posting an engagement video or post can go a long way in engaging your audience.
Luckily, most platforms have in-built features which can help you do this, for example, Instagram lives or AMA (ask me anything) sessions on Reddit. Many influencers are also gravitating to platforms like Discord to maintain an active and loyal community.
4. Optimise YouTube content for the algorithm
To make your YouTube channel successful, your videos need to appear in the search results of your audience. In addition to creating unique content for YouTube, you also need to keep in mind what people search for and how videos get discovered. After producing a video, research keywords related to your niche and add them in the video descriptions as well as titles.
Another important suggestion to utilise is directing your viewers to other videos at the end of one video with CTA buttons. This helps them find additional content they could be interested in.
5. Post consistently
This is a given. Consistency is extremely important for being a successful Instagram and YouTube content creator. If you don’t post regularly, your name won’t be at the top of your audience’s feed.
Posting regularly results in your viewers expecting content from you and looking forward to watching your new videos. Creating a content calendar and planning out the content takes away some of the pressure of regular posting. It helps in avoiding burnout and holds you accountable for posting on certain days of the week.
6. Create partnerships and collaborations
While creating unique content for YouTube garners attraction organically, you need collaborations and advertisements to take your personal brand to the next level.
Once you have a substantial social media presence, you can begin pitching yourself to brands that match your niche and also reach out to other influencers for collaborations. This helps you reach a different audience and also helps in monetising your social media presence.
For example, if your niche is comedy, you can reach out to youthful and quirky brands for partnerships. Stand-up comedians or other influencers in your niche would be good collaborations. It helps you grow your presence in the community and come up with unique content that reaches more people effectively.
As exciting as becoming a video creator sounds, the process can be tedious and stressful at times. We hope our tips give you some clarity about where you can begin and how you can increase your chances of success.
Our ‘Become a video content creator’ course provides insider suggestions on how you can start your career as a video creator, we’ll guide you through every step of the journey with practical tips. Enrol with Kool Kanya PowerPass to jumpstart your video influencer career!